In the fall of 2019 SUNY Brockport conducted a blind survey to test the opportunity to re-brand our name from The College at Brockport to State University of New York Brockport. Based on the data received from 1,165 respondents we learned that there was an opportunity to increase overall awareness of the college by changing our name to SUNY Brockport. Purpose & Methodology: Findings / strategic implications:The name, “The College at Brockport” is not as powerful as “SUNY Brockport” Design […]

Categories: logo design, SUNY Brockport, Typography • Tags: logo design, SUNY Brockport